john
2010-07-18 04:59:33 UTC
"Just as in the 2009 APEAL study, all three Japanese mass market
brands – Toyota, Honda and Nissan -- scored below the industry
average. In this year’s study, Toyota also ranked next to last, just
ahead of Jeep.
The "report card showed the Detroit Three automakers catching and, in
some cases, surpassing Asian and Europe competitors as the domestic
brands, on average, outscored import brands for the first time in 13
years.
The Automotive Performance, Execution and Layout (APEAL) Study
received 76,000 consumers’ assessments on about 80 criteria after
driving their 2010 model vehicles for three months. Power researchers
collected responses between February and May of this year, added the
scores and ranked 33 brands on a 1,000-point scale.
http://www.freep.com/article/20100715/BUSINESS01/100715036/1210/BUSINESS01/U.S.-automotive-brands-outpace-rivals-in-new-J.D.-Power-survey
brands – Toyota, Honda and Nissan -- scored below the industry
average. In this year’s study, Toyota also ranked next to last, just
ahead of Jeep.
The "report card showed the Detroit Three automakers catching and, in
some cases, surpassing Asian and Europe competitors as the domestic
brands, on average, outscored import brands for the first time in 13
years.
The Automotive Performance, Execution and Layout (APEAL) Study
received 76,000 consumers’ assessments on about 80 criteria after
driving their 2010 model vehicles for three months. Power researchers
collected responses between February and May of this year, added the
scores and ranked 33 brands on a 1,000-point scale.
http://www.freep.com/article/20100715/BUSINESS01/100715036/1210/BUSINESS01/U.S.-automotive-brands-outpace-rivals-in-new-J.D.-Power-survey