john
2010-07-08 05:21:52 UTC
http://www.cnbc.com/id/36939747/
ABOUT THE SHOW
Toyota is the blueprint for modern manufacturing, with a philosophy
widely studied and imitated, but it is now engulfed in a perfect storm
with 8.5 million cars recalled worldwide.For many, the Toyota story is
an old-fashioned tale of greed. It began with a small company whose
goal was simple: to make the best products it possibly could using a
method so streamlined that the "Toyota Way" became synomymous with
efficiency and was emulated by manufacturers around the globe.But as
the company grew and expanded, profit and the bottom line took over.
Can the company cope with the challenges it faces? It may take more
than the "Toyota Way" to get the world's biggest auto maker back on
track.This special documentary presentation, first aired on BBC,
includes interviews with the victims of alleged 'sudden unintended
acceleration', insiders, experts, Sir Richard Branson, the CEO of
Interbrand and Japanese industry leaders, as well as one of the key
Toyota executives at the center of the storm.
ABOUT THE SHOW
Toyota is the blueprint for modern manufacturing, with a philosophy
widely studied and imitated, but it is now engulfed in a perfect storm
with 8.5 million cars recalled worldwide.For many, the Toyota story is
an old-fashioned tale of greed. It began with a small company whose
goal was simple: to make the best products it possibly could using a
method so streamlined that the "Toyota Way" became synomymous with
efficiency and was emulated by manufacturers around the globe.But as
the company grew and expanded, profit and the bottom line took over.
Can the company cope with the challenges it faces? It may take more
than the "Toyota Way" to get the world's biggest auto maker back on
track.This special documentary presentation, first aired on BBC,
includes interviews with the victims of alleged 'sudden unintended
acceleration', insiders, experts, Sir Richard Branson, the CEO of
Interbrand and Japanese industry leaders, as well as one of the key
Toyota executives at the center of the storm.