j***@hotmail.com
2009-03-16 03:41:02 UTC
What no Lexus again?
Cadillac, Toyota and BMW were multiple winners in Kelley Blue Book's
2009 Brand Image awards, which honors automakers for creating and
maintaining attributes of brands that strike a chord with new vehicle
buyers.
The awards are based on Kelley Blue Book's Brand Watch study of new-
vehicle shoppers annually on Kelley Blue Book's kbb.com.
"The winners of this year's Brand Image Awards exemplify automotive
brands that are on the right track, making a great impression with
consumers not just on a specific model level, but across the entire
brand lineup," said Jack R. Nerad, executive editorial director for
Kelley Blue Book and kbb.com. "For 2009, brands that won in multiple
award categories, such as BMW, Cadillac and Toyota, are the leaders in
strong, positive consumer perception."
Brand Image winners
Best Value Brand: Toyota
Coolest Brand: BMW
Cost Family Friendly Brand: Toyota
Most Rugged Truck Brand: Ford
Best Performance Brand: BMW
Best Comfort Brand: Cadillac
Best Exterior Design Brand -- Luxury: BMW
Best Exterior Design Brand -- Non-Luxury: Nissan
Best Interior Design Brand: Cadillac
Cadillac, Toyota and BMW were multiple winners in Kelley Blue Book's
2009 Brand Image awards, which honors automakers for creating and
maintaining attributes of brands that strike a chord with new vehicle
buyers.
The awards are based on Kelley Blue Book's Brand Watch study of new-
vehicle shoppers annually on Kelley Blue Book's kbb.com.
"The winners of this year's Brand Image Awards exemplify automotive
brands that are on the right track, making a great impression with
consumers not just on a specific model level, but across the entire
brand lineup," said Jack R. Nerad, executive editorial director for
Kelley Blue Book and kbb.com. "For 2009, brands that won in multiple
award categories, such as BMW, Cadillac and Toyota, are the leaders in
strong, positive consumer perception."
Brand Image winners
Best Value Brand: Toyota
Coolest Brand: BMW
Cost Family Friendly Brand: Toyota
Most Rugged Truck Brand: Ford
Best Performance Brand: BMW
Best Comfort Brand: Cadillac
Best Exterior Design Brand -- Luxury: BMW
Best Exterior Design Brand -- Non-Luxury: Nissan
Best Interior Design Brand: Cadillac