john
2010-08-01 18:33:01 UTC
Looks like inventory is piling up, and a good way of doing a fire sale
is Low Lease Rates to riskier customers (sub-prime?) instead of Cash
Incentives.
"For Toyota, the deal could be a financial disaster. To keep customers
coming to its showrooms amid a series of embarrassing recalls, Toyota
has been offering some of its best leasing terms in years.
And now it's offering leases to customers who are greater credit
risks. CNW Research noted in a report that one Toyota program requires
a credit score of "only 660 to qualify." That's seen as the dividing
line between good and poor credit.
"Toyota was in a corner. They had the recalls, and their inventory was
climbing," said Matt Traylen, chief economist for Automotive Lease
Group, or ALG, which analyzes residual and depreciation data.
Full article at:
http://www.freep.com/article/20100801/BUSINESS01/8010457/1331/business01/Toyota-gambles-on-future-with-low-lease-offers
is Low Lease Rates to riskier customers (sub-prime?) instead of Cash
Incentives.
"For Toyota, the deal could be a financial disaster. To keep customers
coming to its showrooms amid a series of embarrassing recalls, Toyota
has been offering some of its best leasing terms in years.
And now it's offering leases to customers who are greater credit
risks. CNW Research noted in a report that one Toyota program requires
a credit score of "only 660 to qualify." That's seen as the dividing
line between good and poor credit.
"Toyota was in a corner. They had the recalls, and their inventory was
climbing," said Matt Traylen, chief economist for Automotive Lease
Group, or ALG, which analyzes residual and depreciation data.
Full article at:
http://www.freep.com/article/20100801/BUSINESS01/8010457/1331/business01/Toyota-gambles-on-future-with-low-lease-offers